A sample that passes is not the same as a production run that matches. Small jewelry fails in bulk in five predictable places, and all five are cheap to check and expensive to discover after the shipment clears customs. This page lists what we document, what we do not, and the record you keep so a reorder two seasons later still matches.
Photographed against a fixed reference under consistent light, next to the approved sample. Gold-tone is the fastest variable to drift between lots, and the one most often photographed dishonestly.
Failure signal: tone reads warmer, greener, or flatter than the approved piece in the same lighting.
Coverage, gaps between stones, tilt, seating height, and any visible adhesive. Setting work is where a supplier's real capability shows, because it is the hardest step to fake and the easiest to rush.
Failure signal: visible base metal between pave rows, stones sitting proud, or adhesive visible under magnification.
Scratches, tool marks, and edge burrs — with particular attention to the ear post, which is touched every time the earring is put on and is where a rough finish is felt first.
Failure signal: a polished sample arriving with a brushed post, or a burr on the hoop edge that the sample did not have.
Hinge tension, alignment of the two halves, and whether the post seats firmly under normal handling. A closure that loosens after three wears is the most common functional complaint on small hoops.
Failure signal: softer hinge resistance than the sample, or the post needing noticeably more force to seat.
Photographed, not assumed: earring card, pouch, box, insert, and any label or barcode. Packaging is part of the product in boutique retail and is usually the last thing anyone checks.
Failure signal: a different card stock, a missing insert, an unreadable label, or packing that will not survive transit.
"Good quality" is not a standard anyone can check against. Every checkpoint above is compared to the physical sample you approved, photographed under the same conditions — so the question stops being "is this nice" and becomes "is this the same".
Most buyers are eight to twelve time zones away from the workshop. By the time a problem is visible, the production run is finished. Photographed checkpoints are not a substitute for a physical inspection — they are the only mechanism that lets a decision be made at the right moment rather than two weeks late.
Packaging decisions are usually left to the last week and then made in a hurry. The specifications below are confirmed before the run is packed, because changing card stock or box size after packing has started is the most expensive kind of rework.
| Element | What is confirmed |
|---|---|
| Earring card | Size, card stock weight, finish, hole position, and whether a printed or applied logo is used. |
| Pouch | Fabric, dimensions, drawstring type, and whether the pouch or the card is the primary holder. |
| Box | Dimensions, board thickness, lid type, insert material, and how the piece is held in transit. |
| Protective layer | Tissue, foam, or anti-tarnish paper, and whether it is safe against plated surfaces. |
| Labels and barcodes | Barcode type, placement, and whether the label must survive retail scanning after shelf storage. |
| Master carton | Units per carton, gross weight implication, and whether the carton is fit for the final shipping mode. |
The second order is where most small jewelry brands lose quality — not because the supplier got worse, but because the reference got lost. Keeping five fields makes the difference.
| Field | What to record | Why it matters on reorder |
|---|---|---|
| Base material | Exactly what was used, not the general category. | "Brass" and "brass with a specific alloy and finish" behave differently once plated. |
| Plating spec | Colour name, process, and thickness if the supplier will state it. | Plating is the number one source of "it looked different this time". |
| Approved sample photos | The five fixed angles, with the reference object in frame. | Turns a remembered comparison into a visible one. |
| Packaging spec | Card, pouch, box, insert and label details as shipped. | Packaging quietly changes when a supplier switches their own supplier. |
| Measured dimensions | Outer diameter, hoop thickness, ear post length and gauge. | Millimetre drift is invisible in photos and obvious to the customer. |
Tell us the direction and your target price band. The checkpoints above are applied from the first round, not bolted on after something goes wrong.